Influencer Marketing 101: Launch a Scalable Strategy to Skyrocket Your E-commerce Brand

This post may serve as an introductory guide on influencer marketing, but we go beyond basic like answering the question, " What is influencer marketing?" If you're reading this, you may have implemented influencer marketing (Who doesn't anyway? ) or hired a virtual assistant to do it but chances are, it didn't produce the goal you wanted.

Here at Collabs Tribe, we go beyond sourcing and outreach. As a data-driven influencer marketing agency, it goes back to the main core - strategy.

A strategic approach will help you stand out in this crowded market and fully harness the power of influencers and creators to elevate your brand.

Set clear goals to drive results

One of the questions we ask our clients is what is their main goal? Sales and profit will always be the end goal but sales is a result of many factors not just influencer marketing.Hence, when we onboard you, we need you to think of your main priority when it comes to influencer marketing. With boosting sales, what are your other main goals for an influencer marketing campaign? Do you need more people to know about your brand? Do you need more contents to post in your social media? Do you need to increase website traffic?

Find Influencers that perfect fit your brand

A crucial part is sourcing the right influencers or creators for your brand. Many brands only look at the follower count whether they are micro or big influencers. Often times, we receive a job order looking for " 20 influencers with at least 10k followers". But that's now how we roll here at Collabs Tribe Influencer Marketing Agency. We search the perfect influencers and creators for you and we go beyond location and follower count. Yes, they are the basic identifiers but we ensure that the influencers we source perfectly matches your target audience too. On top of that as an agency, we look into their content quality and their over-all professionalism - Do they respond fast? What are their previous campaigns?

Design campaigns that convert

Authenticity rules in the world of influencer marketing. Your target audience and customers want real connection. Therefore, craft the best campaign for your brand. Ask yourself, What kind of contents do you need from your influencers? Do you want an explainer video? Or GRWM? Or combination of video and carousel posts? If you have implemented influencer marketing before, what kind of campaign works best or failed for your brand? Campaigns should be customize to maximize your potential. What can do you offer to influencers? What are the deliverables? These are some of the things that should be laid out before kicking off the campaign.

Track and measure success

A mistake of a novice influencer marketer is the lack of tracking and metrics. To make sure your influencer marketing shines, tracking success is your best friend. Keep an eye on fun metrics like click-through rates (CTR) to see who’s clicking, conversion rates to spot those sales, and return on ad spend (ROAS) to check your profits.

Easy-to-use tools like Google Analytics with UTM parameters can track influencer traffic, and platforms like Impact or Refersion dive deep into conversions. Get your tracking set up before your first campaign to measure results like a pro!

Scale up your influencer program like a pro

Want to elevate your influencer strategy? Transitioning from single campaigns to long-term partnerships, such as transforming influencers into brand ambassadors or affiliates, can enhance trust and consistency for your e-commerce business. These sustained collaborations foster genuine connections with audiences and reduce the need for continuous outreach. To ensure efficiency, consider using automation tools to simplify the process of discovering influencers, managing campaigns, and monitoring outcomes.

Here's a suggestion: Initiate a 3-month pilot campaign to evaluate your approach, refine successful elements, and see your program thrive!

You’ve got the roadmap to a killer influencer marketing strategy that can supercharge your e-commerce growth! A structured, scalable approach helps you connect with customers, boost sales, and stand out in the crowded online world. No need to go big right away—just start small with one influencer campaign and let the momentum build.

Ready to make waves? Launch your first influencer campaign this month and watch your brand soar to new heights!